SPARK + REBEL campaign — black leather moto against the studio collage wall SPARK + REBEL campaign — orange moto jacket against a painted backdrop SPARK + REBEL — beaded gown from the vintage archive
SPARK + REBEL

art you can wear

One-of-one wearable art — and a 500-piece wardrobe archive built to read on camera.

Brand book · v3 · 2026 · Productions & press
500+
One-of-one pieces
8
Character looks
24–48h
San Diego → any set
0
Repeats, ever
01 — The Idea

Made once.
Then it's gone

Every piece is built the way costume is built — to read on screen. This is not everyday fashion. It's how you show up when blending in isn't the point.

Founded 2022 by Monica Ma — designer and stylist, and a director and performer in her other life. Same hands make every piece.

Monica Ma, founder of SPARK + REBEL Monica Ma · Founder
Lane A

Retail

People who want to own it. They're buying the maker as much as the garment.

Lane B

Productions

Costume designers who browse by character, not category. Silhouette, spec card, continuity.

03 — Color

Black speaks first.
Then one red

Black is 70% of every frame. One accent per look — a lining, a glove, a gown. Bone, never optic white. Tap a band to copy the hex.

04 — Type

Avenir,
tracked wide

Aa Aa
Avenir Next · Avenir — web fallback: Jost
Display · 700 · −0.02em
Every story needs one
Label · 700 · +0.32em
Required Viewing
Body · 400 · 16px
Hand-painted panel across the back, lined with salvaged kimono silk.
Spec & tape · Courier
PIT TO PIT 21" · LENGTH 27.5"
05 — Voice

Someone with paint
on their hands

Two registers. If we made it, we're loud. If we found it, we're the expert who found it.

Maker register

Deadstock army surplus, 1987. Now it has hand-painted cherry blossoms down both sleeves. ONE OF ONE. Once it's gone, it's gone.

— pieces we build
Curatorial register

1980s, label-verified. Beadwork built for candlelight. Reads strong under stage lights. Casts as a Femme Fatale.

— vintage we rescue
✓ Say this
  • ONE OF ONE
  • Once it's gone, it's gone
  • Hand-painted
  • Deadstock
  • Reads on camera
  • Casts as a…
✕ Never this
  • Eco-friendly
  • Sustainable
  • Elevated
  • Effortless
  • Collection
  • Capsule wardrobe
06 — The Eight Looks

Wardrobe by
character

Costume designers don't shop by category — they cast. Eight archetypes, each with its own palette, genres, and required-viewing shelf.

07 — The Archive

500+ pieces.
Zero repeats

Wardrobe: SPARK + REBEL
08 — Pulls & Rules

Pulls, without the paperwork maze

01

Browse & stack

Filter by character, era, size. Stack a Pull List — no checkout.

02

Request & hold

Free 48-hour holds. Answer within 24.

03

On set in 24–48h

Buy the pull, or memo it if the production qualifies.

House rules for copy

Archetypes in the catalog

Product copy casts the eight. Real film titles are editorial only.

End with the casting line

Casts as a [archetype] — [on-set use].

Never lead with eco

Materials are spec, not a hook. That's Sparkpick's lane.

Never cut the spec

Full measurements, flat: pit to pit, waist flat.

Search

Head term first, suffix | SPARK + REBEL. Metas 140–155.

Five tags

Never more. Comma-separated, never middots.

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